Privacy Policy

DATA PRIVACY POLICY

We take the protection of your personal and company data very seriously and strive to make the use of our services secure. We are also committed to observing all laws related to the protection of personal data. This Data Privacy Policy describes which of your data we collect and use, the purposes for which we do this, and how we protect your data.

Contents

  1. Area of applicability
  2. Which data is recorded
  3. Cookies and web tracking
  4. Conversion measurement using the Facebook visitor action pixel
  5. Sharing
  6. 6. Use of data
  7. Data security and transferring data
  8. Right of cancellation, information, changing data, and contact details


1. Area of applicability This Policy applies to the website available at http://www.cashback-solutions.com. Please note that this refers to additional Cashback World websites, even to those of other countries, to which other data protection regulations may apply. As we continue to develop our websites to improve our services, we may need to amend and revise this Data Privacy Policy. Should this be the case, we will inform you in advance and ask for your separate approval.

2. Which data is recorded

Personal and company data we process about you include any personal or material circumstances that we receive from you in association with your Cashback World membership, your participation in the Cashback World program as a Loyalty Merchant, and your order for our Cashback Solutions, and that may be attributed to you directly or indirectly (e.g. via your membership ID and Loyalty Merchant ID). This includes your member ID, your full name, title, gender, date of birth, postal address, address coordinates (longitude and latitude), your telephone number(s), fax number, e-mail address, bank details. We also process your Loyalty Merchant ID, company wording, date of incorporation, company registration number, company address, any existing sectors, your user ID number, billing email address, fax number, company website, sector, Sales data, bank details, forename, surname, email address, date of birth and telephone number of the contact at your company, the Cashback Solutions product ordered and other products ordered.

3. Cookies and web tracking

Our websites use cookies, which are small text files saved on your computer that can be accessed again later. Cookies enable you to log in to our services and help us customise our website for you.

You can also use part of our website without registering or logging in. In this case, certain information will also be recorded automatically to enable us to collect statistical data regarding the use and efficiency of our website and to adapt it to suit the needs of our users. We therefore record and process information about your IP address, the time and length of your visit, the number of visits, your use of online forms, your search settings, your view setting, and your favourites setting on our website. Cookies are stored for a range of different periods. The majority of the cookies we use are deleted automatically as soon as you leave the website (“session cookies”). We make a record of every time our website is accessed and every time a user opens one of the files stored on the website. The cookies set by us are solely for our information and are processed by mWS myWorld Solutions AG, Grazbachgasse 87-93, 8010 Graz on behalf of myWorld Macau Limited to evaluate the information collected.

We use JavaScript to record your usage behaviour on our website in order to adapt our web services to the needs of our users. In doing so, we determine your browser type, location, time, and duration of your use, URL, page name, and the website that referred you to our page. You can stop us from recording this data by disabling JavaScript directly in your browser. We also use the following tools:

Google Analytics

This is a web analytics tool by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, hereinafter referred to as “Google”, to record your online activities on our site and to determine how many users are visiting us, what contents of our page are viewed, and how many times. The evaluation is done anonymously. Google Analytics cookies, including the Google Analytics tool “anonymous IP address” and usage data, are usually transmitted to a Google server in the United States and stored there. For further information, please refer to https://support.google.com/analytics/answer/6004245?hl=en. At https://tools.google.com/dlpage/gaoptout?hl=en, Google Analytics offers the option to opt out of data collection.

Piwik Open Analytics Platform

This allows us to record your online activities on our site and determine how many users visit us on the Internet, which content of our site is viewed, and how often. The evaluation is done anonymously. The cookies are stored on your computer. For additional information, please refer to https://piwik.org/faq/.

Google AdWords

This is used to record website visits for advertising purposes (remarketing) in Google and in the Display Network. When you visit a website, your browser saves cookies that allow you to be recognised as a visitor when you visit websites that belong to Google's advertising network. On these pages, ads that relate to content that you previously viewed on other websites that use Google's remarketing function can be presented to you as a visitor. You can opt out of data collection by Google AdWords on the website http://www.google.com/settings/ads.

Google AdWords conversion tracking

We use this to generate conversion statistics that measure the effectiveness of our online advertising campaigns. The conversion tracking cookie is set when a user clicks on an ad placed by Google. According to Google's privacy policy, no personal information is processed. If you do not wish to participate in tracking, you can opt out of this usage by disabling the Google conversion tracking cookie in the user settings of your Internet browser.

Salesforce Marketing Cloud

We use this to record your behaviour on our website to optimise our product offering. It helps us determine how many users visit us on the Internet, which content of our site is viewed, and how often. The evaluation is done anonymously and is used automatically by predictive intelligence to improve the presentation of our product offering. For registered members, the user-related behaviour on the website is recorded to improve the user experience and is used to display the relevant content. Salesforce cookies are usually delivered to a Salesforce server in the United States and stored there.

Hotjar

We collect non-personal information, including standard internet log information and details of your behavioural patterns when you visit our website. This is done to enable us to provide you with a better user experience, to identify preferences, to diagnose technical problems, to analyse trends and to improve our website.

The following information may be collected related to your device and browser: device’s IP address (captured and stored in an anonymised form), device screen resolution, device type (unique device identifiers), operating system, and browser type, geographic location (country only), preferred language used to display our website. The following information is collected related to your user interaction: mouse events (movements, location and clicks), keypresses.

For a sampling of visitors, Hotjar also records information which is collected from our website: referring URL and domain, pages visited, geographic location (country only), preferred language used to display our website, date and time when the website pages were accessed. You may opt-out from having Hotjar collect your information when visiting our website at any time by visiting the Opt-out page https://www.hotjar.com/opt-out and clicking 'Disable Hotjar'.

In addition to the cookies described in the analytics tools used, the following additional cookies are used:

Cookie

Domain

Purpose/function

cookiesession1

www.cashback-solutions.com

This cookie is used to distribute the load of HTTP requests in the network infrastructure.

ASP.NET_SessionID

www.cashback-solutions.com

Cookie that is created for the duration of a session and contains the session ID

__RequestVerification_Token

www.cashback-solutions.com

An anti-fraud token cookie used to prevent CSRF attacks

MyLangUrlManagerlang

calculator.cashback-solutions.com

This cookie stores the language in which the benefits calculator is to be displayed.

lbc

calculator.cashback-solutions.com

Cookie that is created for the duration of a session and contains the benefits calculator’s session ID

Language

www.cashbackworld.com

This cookie saves the language settings of the user.

cookiesession1

www.cashbackworld.com

This cookie is used to distribute the load of the HTTP requests in the network infrastructure.

authSession

www.cashbackworld.com

Cookie created for the duration of a session and containing the session ID.

authToken

www.cashbackworld.com

Authentication cookie created for logged-in users to identify them uniquely.

LyoToolbar_SessionID

www.cashbackworld.com

This cookie is for communicating with the Cashback Bar.

lyo_AT_cookie_privacystatement

www.cashbackworld.com

This cookie is used to track whether the website user has consented to the use of cookies.

__RequestVerification_Token

www.cashbackworld.com

This is an anti-counterfeiting token cookie that serves to prevent a CSRF attack.



Please note that the standard Internet browsers accept cookies according to the default settings. You can also set your browser to refuse all or certain cookies or to ask you before a new cookie is received. The relevant instructions are provided by most browsers under the “Help” menu item in the menu bar. There you will also find out how to delete the cookies you have already received.

Please note that you may not be able to use all the features of our websites if you do not accept any or only some cookies.

By using our website, you agree that the cookies and tools mentioned above may be used.

4. Conversion measurement using the Facebook pixel

With your consent, we use the “Facebook Pixel” by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”) on our website. This is a cookie, i.e. a small text file that is stored on your computer and can be accessed again later. With its help, actions of users can be tracked after they have seen or clicked on a Facebook ad. This allows us to track the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, in other words, it does not provide any information on the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook Data Policy (https://www.facebook.com/about/privacy/). You can allow Facebook and its partners to display ads on and off Facebook. A cookie may also be stored on your computer for these purposes. By using the website, you agree to the use of the visitor action pixel.

You may withdraw your consent to use the visitor action pixel at any time. If you wish to withdraw your consent, please send a written declaration (by letter, fax, or e-mail) to the following address:

myWorld Macau Limited
Avenida da Praia Grande No. 409,
China Law Building, 16/F – B53, Macau
Fax: +852 3977 4097
E-mail: service.mo spam@gohere.go cashback-solutions.com


5. Sharing

The website contains “Share” buttons for the social networks Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, XING, which is operated by XING AG, Dammtorstrasse 30, 20354 Hamburg, Germany, LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, and GooglePlus of the social network Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. In addition, there is also a “Share” button for e-mail. The “Share” buttons can be recognised by their respective logos.

All “Share” buttons are set up in compliance with data protection requirements. A direct connection between your browser and the server of the operator of the respective social network is established only when you click on the respective “Share” button on this website (and only then). According to the operators of the social networks mentioned, no personal or company data is collected by the social networks without a click on the respective “Share” button. Only data of logged-in members, including the IP address, is collected and processed. If you do not wish to associate your visit to our website with your user account of the respective social network, please log out of the user account of that social network.

Here we wish to point out that, as the provider of the website, we do not receive any information regarding the content of the data transmitted and its use by the social networks. For more information about the use of data by the social media networks, please refer to the privacy policies of the social networks mentioned.

6. Use of data

We use your personal and company data only in compliance with legal requirements. We collect and process the personal and company data that you provide to us when you register as a member of Cashback World and in the course of your registration as a Cashback World Loyalty Merchant and in the course of your membership of the Cashback World Program as a Loyalty Merchant, solely as part of our fulfilment of our contractual obligations to you, and furthermore, only in cases where you expressly give us your consent.

For example, we use your data to communicate with you to verify your identity and provide you with your personal Merchant Lounge on the Cashback Solutions website, to process your enquiries and orders, and provide you with our services. In addition, we also use your data to create margin invoices and to determine the benefits due to you as a result of your participation in the Cashback World Program as a Loyalty Merchant and allocate them to you.

If you have also given us your separate consent to do so, we will also use your data to inform you of offers and promotions by our B2B Loyalty Merchants, for example.

7. Data security and transferring data

To protect your data, we use measures that include encryption for data transmission (SSL encryption), firewalls, hacker defence programs, and other state-of-the-art security measures. For e-mail communication, we can only guarantee the security of the data according to the current state of the art.

Your personal and and company data is basically used by myWorld Macau Limited as the contractual partner of the members that use mWS myWorld Solutions AG as their service provider. However, your personal and company data may be shared with transferred to certain service providers listed below and within the myWorld Group:

We use certain service providers to handle our services, to communicate with members, and to manage our online presence. We certify that we have selected these service providers carefully to ensure that the data is processed lawfully and securely. In addition, we have also obligated the service providers to use your personal and company data only according to our instructions for specific purposes and in accordance with the Macau data protection regulations. Any other use of the data by these service providers is excluded.

In addition, we will share your personal and company data while ensuring the required data security measures within the myWorld Group, provided that this is necessary for the purpose of electronic processing and management or for the provision of a specific service for you. The companies of the myWorld Group are also obligated to us to use your personal and company data only for the specific purpose in each case and according to the data protection regulations in Macau. In particular, the services concerned include contacting by electronic messages (e.g. e-mail, SMS, or push notification), by fax, by telephone, or by letter informing about products and promotions of the B2B Loyalty Merchant, identifying offers that suit your interests, conducting satisfaction surveys, operating hotlines, and processing transactions. If and to the extent that this is necessary for the provision of a specific service for you, we will provide the B2B Loyalty Merchant with the personal and company data required for this purpose. The B2B Loyalty Merchants in turn are obligated to use your personal and company data only for the specific purpose in each case and according to the Macau data protection regulations.

The myWorld Group operates internationally. Our business activities, management structures, and our technical infrastructure transcend national borders. Therefore, we also transfer your personal and company data abroad, hence we will require your prior consent.

We will not share your personal or company information with anyone other than the above-mentioned B2B Loyalty Merchants friends, service providers, and myWorld companies, unless you have given us your consent.


8. Right of withdrawal, information, changing data and contact details

You have the option, at any time, to withdraw your consent regarding the future use of your personal and company data used on this website without stating a reason. By withdrawing your consent, we no longer shall have the right to use your data. If you wish to withdraw your consent, please send a written declaration (by letter, fax, or e-mail) to the following address:
myWorld Macau Limited
Avenida da Praia Grande No. 409,
China Law Building, 16/F – B53, Macau
Fax: +852 3977 4097
E-mail: service.mo spam@gohere.go cashback-solutions.com

Please contact us at this address if you have any questions regarding the use of your personal or company data or if you wish to update or correct your data.

This document was originally prepared in English. Should there be any discrepancy between the English and Chinese versions, the English version shall prevail.